About us

We started First Crush because we love wine. It’s delicious (duh) and complex — chemically, politically, historically, socially, and economically. All the complexities that make it interesting can also make it intimidating and lead to gate-keeping. We’re not into that. The beauty of wine is the community it creates, among strangers and friends, wine newbies and wine nerds alike. We host events that make wine fun and accessible without the jargon and exclusivity.

We love to collaborate with other local creatives and experiment with new concepts. We hope you learn a little something new about wine, eat some delicious food made by local folks, and maybe meet a new crush. <3

First Crush was founded by Gabrielle Malina in 2024 following a year of hosting pop-ups with Maya Mukhopadhaya as Jadu, which is soon to open in JP as a café by day and (hopefully) wine bar by night. Jadu will always be our sister business and creative outlet. Keep an eye out for collabs!